Our integrated leasing tools such as our online lease application and our integrated lease calculator both seem to fit well into your sales workflow. We would like to develop a financing tab for your proposals giving prospects important information on the benefits of financing their purchase. As a part of this integration, we will provide customization of these tools and training on their effective use. Web integration is also highly recommended as an effort to streamline the processes.
Marketing Integration
We highly recommend that you integrate payments into all your marketing mediums. In our research, we found that this could significantly increase your lead volume and ultimately your market share since most of your direct competitors do not tout payments in their advertising. We also recommend a press release as an effective tool that will attract customers to your company looking for a solution and an option to finance their project.
Pre-Funding
Although not all transactions will be approved for pre-funding, we propose that aligning your program with banking partners that offer pre-funding will significantly increase your cash flow. We will explain to propose lending partners your progress payment terms of 60/40. This program component will reduce your average DSO and open up your credit lines for more activity and growth.
Sales Training & Incentives
Consultative Selling is arguably, the most successful way to sell a complete solution. We highly recommend, based upon our interview and needs analysis, that we have the opportunity to train your sales force on the effective use of the financing program. Many of our vendors’ sales staff have learned successful selling techniques as a result of our training.
Asking the identifying question at the beginning of the sales cycle, “What will be your method of payment, cash, credit card, terms or financing?” This question will be one of the leading questions that will help the sales team define the type of customer you will be working with. Once your team has identified the “language” your prospect is speaking, either cash or finance, they will know the appropriate place to apply the available discount to outperform the competition.
“We work with Novation Vendor Services because their industry insight and hard work deliver attractive solutions to our customers and see these deals through to completion. “
- Seth Emmons, BandPro Film & Digital, Inc., Burbank, CA